Episode 007: HOW TO GET MORE EYES ON YOUR BRAND WITH GEORGIA’S CAKES
Today we chat with baking royalty...no, not Mary Berry, it's Georgia Green from Georgia's Cakes. As a baker to the stars and someone that has her cakes displayed in ACTUAL Harrods, Georgia knows a thing or two about getting people to notice your work. She shared her infinite wisdom with us about getting started with your PR, what it's like to grow a large following online and how to manage it all along the way.
2:40: Intro to Georgia and how Georgia's Cakes began
6.40: What it means to be a baking influencer
9.22: What pushed Georgia's following to grow to where it is today?
12.34: "Making the work you want to see in the world."
13:48: What would the first step be for someone looking to get more eyes on their work?
19:00: Thoughts on outsourcing PR
24:12: Working with instagram personally, and getting the elusive BLUE TICK.
28:30: Georgia's YouTube journey
37:40: What to do when you feel like you're shouting into the void on social media?
40:00: Using inspiration from the world around you while staying original.
43:00: why it's important to take a break.
44:23: The most surprising thing about growing a large following.
50:00: An exclusive on upcoming cake trends.
56:00: Georgia's top tip for one thing you can do right now to get more eyes on your work.