Episode 007: HOW TO GET MORE EYES ON YOUR BRAND WITH GEORGIA’S CAKES

How to get more eyes on your brand

SHOW Description

Today we chat with baking royalty...no, not Mary Berry, it's Georgia Green from Georgia's Cakes. As a baker to the stars and someone that has her cakes displayed in ACTUAL Harrods, Georgia knows a thing or two about getting people to notice your work. She shared her infinite wisdom with us about getting started with your PR, what it's like to grow a large following online and how to manage it all along the way.

show notes

LINKS:

METRO: We all know about workplace stress, but let’s not forget self-employed stress

Georgia's website

Georgia's YouTube

Georgia's instagram

Tastemade

The Generation Game

SUMMARY:

2:40: Intro to Georgia and how Georgia's Cakes began

6.40: What it means to be a baking influencer

9.22: What pushed Georgia's following to grow to where it is today?

12.34: "Making the work you want to see in the world."

13:48: What would the first step be for someone looking to get more eyes on their work?

19:00: Thoughts on outsourcing PR

24:12: Working with instagram personally, and getting the elusive BLUE TICK.

28:30: Georgia's YouTube journey

37:40: What to do when you feel like you're shouting into the void on social media?

40:00: Using inspiration from the world around you while staying original.

43:00: why it's important to take a break.

44:23: The most surprising thing about growing a large following.

50:00: An exclusive on upcoming cake trends.

56:00: Georgia's top tip for one thing you can do right now to get more eyes on your work.